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Just saw an add from Mack....shows a highway and says "We're embarking on a new journey." 03. 04. 14.

Any ideas?? Something to do with the new Presidents announcement he wants a bigger share of the long haul highway market??

Or a new model? Or finally M-Drive in Granite/Titan?????

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CHANGE THE BULLDOG! WTF MAN? I will call, write,email and maybe even drive to HQ to cuss someone out for that.

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"Any Society that would give up a little LIBERTY to gain a little SECURITY will Deserve Neither and LOSE BOTH" -Benjamin Franklin

"If your gonna be STUPID, you gotta be TOUGH"

"You cant always get what you want, but if you try sometimes you get what you need"

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The Updated LE cab was displayed at the test center when I was there years ago before it became the museum.

I think it was 2007-08.

All I can say is my Highway drivers are starting to complain about cab and sleeper space. Most of the complaints are from my new hires that came out of Cascadia`s and Volvo`s that have larger cabs and sleepers available.

Hope they don`t screw it up and keep the Macks different from the Volvo product.

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The Mack (Volvo) "Born Ready" video https://www.youtube.com/watch?v=xAgDmL2oYRA

- Comments posted on Mack’s official YouTube website.

Brandon Martin: Please tell me there is more to this??

John Stover: Seriously? That it?

Brandon Martin: That's what I'm saying John Stover

Florian J Cannata: Wow, I stayed up for this? Guess I'll just climb back in my classic DM in the morning and bitch how bad Volvo has screwed it up again

Justin Young: I was hoping for a Superliner comeback!

Dyna Sluyter: Mack ain't even listening to us...

Brandon Martin: WTF I'm going to bed

Ken Nagy Jr: Boy what a let down. Thought it was gonna be something worth waiting for.

This is a classic Volvo-style video. They could have done this several ways and been a winner. But as it is, everyone is disappointed. What was the point? I didn’t sense any new brand, rather just hollow rhetoric with no substance behind it.

Now, I invite you to watch these Scania videos and see how world class sales marketing is done.



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