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All-new Ford Trucks tractor-unit is about to hit Western Europe


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Fleet Transport  /  September 6, 2018

The top seven European truck brands must be looking to the East with great interest as the yet unnamed Turkish designed and built heavy duty tractor-unit is soon to enter the marketplace, offering high levels of power, efficiency and driver comfort, together with class leading connectivity.

Bearing a striking resemblance to some of the latest Europen truck designs, the name will be revealed at the IAA CV Show 2018 at the Hannover Messe, Germany, along with details of its interior featuring the generic Ford Motor Company design theme.

Main details in brief of the new 4×2 tractor, which will enter Eastern European markets iniatially, then Western Europe, Asia and South America:

  • Totally newly designed 2.5m wide, high roof cab
  • Airline cockpit-style dashboard
  • Low internal floor providing 2160mm to ceiling height
  • 90mm engine tunnel height
  • Generous storage capacity with patented airplane type upper bunk stowage with 90 degree foldable upper bed.
  • Best in class interior engine noise reduction
  • Low Total Cost of Ownership (TCO) is key attribute of the new drivetrain, thanks to its powerful and efficient 13 litre Euro 6D Ecotorq diesel engine, developed in-house:
  • 500hp with 2500Nm torque
  • 400 kW Engine brake power (with intarder = total braking power 1000 kW)
  • Fuel efficiency improvement of up to 6% and maintanence cost reduction estimated at 7%, compared to the existing Ford Cargo heavy duty truck, thanks to superior aerodynamics, powertrain calibration and technical features.
  • Up to 7% reduction in maintenance costs with long service

 

  • Telematics and Connectivity through:
  • ConnecTruck
  • 8” colour cluster screen / 7.2” LCD multimedia touchscreen
  • Up to 4% fuel efficiency with MaxCruise – Predictive Cruise Control

The new Ford Trucks’ long haul tractor offers high levels of driver comfort and luxury items as standard in this stand alone model, due to its modern design and driver-focused approach. All dashboard functions are within easy reach and the sense of spaciousness has to be appreciated.

With the lower Total Cost of Ownership, smart technology comes in the form of ConnecTruck, offering a wide-ranging benefits. These include remote monitoring of the vehicle using  remote diagnostic and over-the-air software. The special topographic map reading through Predictive Cruise Control enables the vehicle to analyze road conditions, allowing to drive at the optimum speed, thereby reducing fuel consumption by up to 4%.

Everything from the tyre pressure monitoring system to driver evaluation functions can be displayed on the 8” colour cluster screen.

The new Ford Trucks tractor-unit is a finalist in the International Truck of the Year 2019 Award contest.

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If Ford showed an interest in class 8 trucks in the US, I would think that would help the cause of this effort.  Given fact this effort is coming out of Turkey, does the political instability of that country hurt this effort?  It maybe good-but is it that good that I would invest in it vs anyone of the other seven players?

How about it KSC?

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Well Bob, Bill Ford has shown an immense interest. If not for his personal interest in Ford-Otosan, this truck would not exist today. He personally is behind the continual investment. 

Politics are politics......business is business. Turkey needs business and Ford needs trucks (and cars). Turkish with jobs (good paying jobs) are happy campers.

To understand this product, one has to realize the depths of truck passion and commitment at Ford-Otosan. Bill Ford does. These people have BIG ideas, and are driven only to succeed.

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I wonder what they will do for a dealer network.  Ford's presence in Western Europe is the subject of much debate these days, and in any event they have not sold trucks there in many years.  If Ford is working on a deal with VW, I don't think VW would appreciate any new competition for their truck unit.  

Daimler, MAN/Scania, Volvo/Renault, Iveco, DAF.  Western Europe needs another truck manufacturer?

Have to wonder though.  The new Ford looks like a solid, competitive truck.  Could there be another partner lurking in the shadows? 

 

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We won't get many new heavy trucks because our market is oddball (conventionals and EPA emissions standards) while the rest of the world wants cabovers and has gone with the Euro standards. Even in a good year our market is only 300,000 or so big trucks, why would Ford spend hundreds of millions to bring a conventional cab truck to market when at best they might sell 60,000 a year?

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On 9/12/2018 at 12:41 PM, Maxidyne said:

We won't get many new heavy trucks because our market is oddball (conventionals and EPA emissions standards) while the rest of the world wants cabovers and has gone with the Euro standards. Even in a good year our market is only 300,000 or so big trucks, why would Ford spend hundreds of millions to bring a conventional cab truck to market when at best they might sell 60,000 a year?

I was just reading that last year 568000 class 8 trucks sold in North America. Being one of the biggest if not the biggest class 8 market seems logical to go after as much as trying to compete with Volvo and Scania in Europe. 

The problems we face today exist because the people who work for a living are outnumbered by the people who vote for a living.

The government can only "give" someone what they first take from another.

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Per Transport Topics, U.S, new sales of class 8 trucks weren't quite 200k last year. Canadian sales were another 26,000 and Mexico sales another 22,000. There are a few other small markets like Australia and New Zealand where conventional cab trucks sell well, but the total market for heavy trucks is a couple million a year and maybe 300,000 of them are conventionals. Thus conventionals for our market are not a high priority for Ford and many other truck makers.

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https://www.statista.com/statistics/325580/estimated-global-truck-sales/ any way you cut it the North American market is worth delving into. 

The problems we face today exist because the people who work for a living are outnumbered by the people who vote for a living.

The government can only "give" someone what they first take from another.

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How long before you guys think  you will start seeing  COE (either Euro or Asian) Trucks doing  (for example) Port/container work or Metropolitan Distribution in say the North east..??

 Or do your "Bridge" Laws render the suggestion Impraticable/illegal ??

"Be who you are and say what you feel...
Because those that matter...
don't mind...
And those that mind....
don't matter." -

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12 minutes ago, RoadwayR said:

Ford will not enter class 8 in the U.S..  They do not want to spend the money and they don't want to build a vehicle with the required options or vendor supplied components to be competitive. 

Well no argument about say a class 8 tractor.  Class 8 vocational?  They do it now with F-750's  Not many but they do build 35,000 lb 750's  Dealer friend just got an 84" CA in for 6-8 yd dump.  12-23 axles, 31,000lb rear springs and a "derate pkg" that provides a 33,000 lb plate to avoid FET.

Again, if they would address the power train, They could be cranking out low cost class 8 vocational tandems that in my opinion would appeal to the operator who can get by with such a truck.

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I also doubt Ford will enter the class 8 market in the U.S with the European truck. Especially since they are dropping certain segments in their vehicle line up that sell over 100k units per year. Maybe some shared tech or components with  updates F750 or if some kind or joint venture with another company, but I doubt the Ford emblem on a class 8 in NA.

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3 hours ago, HeavyGunner said:

I was just reading that last year 568000 class 8 trucks sold in North America. Being one of the biggest if not the biggest class 8 market seems logical to go after as much as trying to compete with Volvo and Scania in Europe. 

In 2017, Wards Auto says 192,252 heavy trucks were sold in the US.

China is the world's largest heavy truck market, almost four times US sales.

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