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Mack To Seek Bigger Truck Market Share


kscarbel2

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Chicago Tribune / October 21, 1954

Mack Trucks, Inc., will attempt to double its market share of the long-haul highway truck market from 10 to 20 percent and will seek even greater percentage shares in the bus, off-highway, construction, and fire apparatus fields, Elliott G. Ewell, Mack vice president, said yesterday.

Addressing some 120 company salesmen and distributors from 10 central division states at a meeting in the Chicago Mack factory branch, Ewell said this can be accomplished thru the introduction of 20 new models by next August.

The new models will replace some of the existing ones and will add four to the present 34 basic models, Ewell said.

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I would think a Volvo Corporate cab and Chassis with things to make it individualized to a MACK, like the Navistar/CAT units?

"OPERTUNITY IS MISSED BY MOST PEOPLE BECAUSE IT IS DRESSED IN OVERALLS AND LOOKS LIKE WORK"  Thomas Edison

 “Life’s journey is not to arrive at the grave safely, in a well preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy shit, what a ride!’

P.T.CHESHIRE

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First order of business is to pay off the EPA, then bring back 237, DM's and once again Mack will own vocational market. Yeah probably would not hurt to bring back R and U :twothumbsup:

Actually a better thought. Paying off EPA just MIGHT get someone in trouble. Better plan would be same strategy as when you get caught violating an environmental rule-like filling a wet land. You have to replicate or make an improvement someplace else. SOOO- you donate to the Obama Library fund-done deal.

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First order of business is to pay off the EPA, then bring back 237, DM's and once again Mack will own vocational market. Yeah probably would not hurt to bring back R and U :twothumbsup:

Actually a better thought. Paying off EPA just MIGHT get someone in trouble. Better plan would be same strategy as when you get caught violating an environmental rule-like filling a wet land. You have to replicate or make an improvement someplace else. SOOO- you donate to the Obama Library fund-done deal.

One of the new models could be called the "Barrack Way"!

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One of the new models could be called the "Barrack Way"!

Gives new meaning to "staring at the dogs ass all day"

"OPERTUNITY IS MISSED BY MOST PEOPLE BECAUSE IT IS DRESSED IN OVERALLS AND LOOKS LIKE WORK"  Thomas Edison

 “Life’s journey is not to arrive at the grave safely, in a well preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy shit, what a ride!’

P.T.CHESHIRE

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