New Mack Logo for Australia

[kscarbel2]

January 4, 2014

To all Mack staff and dealers ,

Following the release of the Mack Brand Revitalisation in the USA, we are pleased to provide an insight into our local adaptation of this for our Australian and New Zealand markets.

In the previous films you would remember that Dean spoke about Mack being the “American Truck you can count on”, and this brand promise stands for us here in Australia as well. However we have identified that we wanted to somehow differentiate ourselves, our truck models, and our unique Australian conditions with a symbol that we would all recognise as our own.

With that in mind we would like to preview for you today our localised Mack symbol that with be used to represent our distinctive models that are only available from our production facility in Australia. We are working through the guidelines for the use of this symbol, which we will have to you in the coming months.

This is an exciting opportunity for us to be able to recognise our localised approached with its own logo. Please see attached the representation.

Don’t forget…. we are Mack, and we were Born Ready!!!”

Tracy Griffin

Brand Manager

Mack Trucks Australia

Volvo Group Australia

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[mrsmackpaul]

you have got to kidding me talk about the most ridiculous thing I have ever seen fair dinkum what a pack of knobs fancy wasting money on that wouldnt they be better off spending there money building real motors again or maybe even real cabs that are all steel you see to many roo's on the road as it is tearing of clearance lights fuel lines air lines and the list goes on what are we gonna end with a roo on the bonnet instead of a dog we all know you aint driving a real truck unless your looking at a dogs ass all day and they wonder why they have trouble selling trucks now bl__dy w__kers need to get back to making reel trucks that pull the ass out of the ocean and will do it all day long year in year out with no electronics to let go but as I've said before what would I know sweet F A

Paul

[75T]

My thoughts exactly!

[Green Dash]

I find it funny........and unlikely.

[MackMann85]

Thanks for the laugh! You didn't fool me, but I did look at the Mack Australia website just in case!!!

[james j neiweem]

Mr. Karbel Just like the sighting of a brand new B-61 on April 1 a few years back. Then again I wouldn't put it past Volvo.

[maint1]

you have got to kidding me talk about the most ridiculous thing I have ever seen fair dinkum what a pack of knobs fancy wasting money on that wouldnt they be better off spending there money building real motors again or maybe even real cabs that are all steel you see to many roo's on the road as it is tearing of clearance lights fuel lines air lines and the list goes on what are we gonna end with a roo on the bonnet instead of a dog we all know you aint driving a real truck unless your looking at a dogs ass all day and they wonder why they have trouble selling trucks now bl__dy w__kers need to get back to making reel trucks that pull the ass out of the ocean and will do it all day long year in year out with no electronics to let go but as I've said before what would I know sweet F A

Paul

I agree with everything Paul said.