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Financial Times  /  June 10, 2024

Toyota and Germany’s Daimler Truck have finalized an estimated $6.4bn merger of their heavy truck businesses in Japan in response to growing competition from Chinese rivals racing ahead on electrification and autonomous driving technology.

The deal brings together Toyota unit Hino Motors with Daimler Truck subsidiary Mitsubishi Fuso Truck and Bus. It creates a Japanese commercial truck powerhouse that sells more than 200,000 units annually and has greater scale to invest in hydrogen trucks and buses.

The merger comes as the global commercial truck industry undergoes a rapid transition towards electric and hydrogen-powered drivetrains and autonomous driving, with China taking the lead.

Characterized by long driving ranges, heavy loads and short refueling times, trucking is viewed as a crucial sector for Toyota to create a large market for its hydrogen fuel cells, as cleaner passenger car transport has become dominated by battery-powered electric vehicles.

Robin Zeng, the billionaire behind China’s battery champion CATL, forecast last month that half of new trucks sold in China in three years’ time would be electric, underlining the upheaval coming for the heavy truck market.

“By bringing together two strong partners, we will create an even more powerful company and advance decarbonisation in transportation,” said Daimler Truck chief executive Karin Rådström. “Scale is the key to winning in the technological transformation of our industry.”

The combined entity, led by Mitsubishi Fuso CEO Karl Deppen, divides Japan’s commercial truck manufacturing into two main camps, with Isuzu Motors dominating the other.

Toyota and Daimler Truck, the world’s largest truck manufacturer, will hold equal stakes of 25 percent in the holding company, but the Japanese vehicle maker’s voting rights will be lower at 19.9 percent. Jefferies analysts estimate the equity value of the combined entity to be €5.6bn at 11 times earnings before interest and taxes.

After a preliminary merger agreement was reached in May 2023, the deal was postponed in February 2024 following an engine data falsification scandal at Hino.

At the start of this year, Hino agreed a $1.2bn settlement with the US authorities, leading the truck unit to a record net loss but helping to pave the way for the merger.

Since the deal was first announced, both companies have lost ground in the truck market and US tariffs on imports have added to the challenges faced by commercial vehicle manufacturers.

The sealing of the deal comes at a time of big upheaval for Toyota, as the world’s largest carmaker prepares to take part in the $33bn take-private of Toyota Industries, one of its key suppliers.

Alongside the deal, Hino will transfer ownership of the Hamura plant to Toyota Motor for ¥150bn ($1bn). 

The merger also adds to the growing collaboration between Japan and Germany on hydrogen. The two companies aim to list the holding company in Japan and start operations by April next year.

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Not a surprise, I think Toyota has wanted to dump Hino since even before their diesel emissions scandal.  

Eventually I could see Freightliner pull Hino from the U.S. market.  No need for it here other than the LCF's, which could be rebadged as Freightliners.  Or Sterling, LOL! 

Edited by RoadwayR
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I'm not too sure about that Hino emissions scandal either. To me it seems like Cummins (or whomever) wanted 100% of the small truck market so they paid some people off to get rid of Hino, notice we only hear about foreign companys having emissions scandals like VW? 

In any case Hino really made some quality truck in their day from what I've heard, its a shame

 

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I am surprised Hino did not become more popular. I've said it before, I was a truck show years ago at the Mack booth talking with some dealer people and Mack reps and I overhead them saying they don't know how Hino dealers stay in business because they never sell parts or service because the the trucks are so reliable.

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  • Like 1
On 6/14/2025 at 7:24 AM, Bullheaded said:

I am surprised Hino did not become more popular. I've said it before, I was a truck show years ago at the Mack booth talking with some dealer people and Mack reps and I overhead them saying they don't know how Hino dealers stay in business because they never sell parts or service because the the trucks are so reliable.

The existence of Hino was all about face, about Toyota having a heavy truck unit. Yes, Hino was the premium Japanese truck brand, and Isuzu the best bang for the buck. When UD was Nissan Diesel, they built a solid truck. Though they've always built good aircraft, Mitsubishi trucks were always an engineering quality disaster.

29 minutes ago, kscarbel2 said:

The existence of Hino was all about face, about Toyota having a heavy truck unit. Yes, Hino was the premium Japanese truck brand, and Isuzu the best bang for the buck. When UD was Nissan Diesel, they built a solid truck. Though they've always built good aircraft, Mitsubishi trucks were always an engineering quality disaster.

I worked on Hino Diesel powered generator sets. I forget what size but they were 6 cylinder about the size of an ENDT675 Mack. If I remember right they were about 150KW 1800RPM units. What I do remember was the high quality

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1 hour ago, kscarbel2 said:

Mitsubishi trucks were always an engineering quality disaster.

Their tuna has really slipped in quality over the years too. 

image.jpeg.830ae825a6f7a0a1c410a33e66923d5a.jpeg

JLL77da90e6-10ac-4d88-9234-b08d477bdb9a.jpg.b55e1a27d645db82071e44b9b8abb27d.jpg

On 6/14/2025 at 7:24 AM, Bullheaded said:

I am surprised Hino did not become more popular. I've said it before, I was a truck show years ago at the Mack booth talking with some dealer people and Mack reps and I overhead them saying they don't know how Hino dealers stay in business because they never sell parts or service because the the trucks are so reliable.

bought brand new in '93 a Hino FA  to replace my '77 F=350 flatbed. after checking American made trucks(ford/chevy etc) which needed 40 acres to turn around ; looked into the foreign cab overs=Hino/UD/Isuzu. Hino cost tad more built much better . had the 4 cyl with exhaust brake, room in cab . installed electric PTO instead of very expensive mechanical one. could turn that truck around in a small circle. would have replaced it with the new style Hino if day came .

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41 minutes ago, mowerman said:

Even though I’m not into imports I did like the looks of both UD and hino

Hino

image.jpeg.910c79e571a3ddef6d8a7dfe19d8cd6d.jpeg

image.jpeg.52e21539a373cb3ab70da8d3893810b9.jpeg

Edited by Joseph Cummings
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13 minutes ago, Joseph Cummings said:

Their tuna has really slipped in quality over the years too. 

image.jpeg.830ae825a6f7a0a1c410a33e66923d5a.jpeg

sadly it's difficult to find ANY product today that hasn't slipped in quality. loading bales of shaving at the farm . even that has gone bad. bales go from 20lbs apiece to 30plus. opened a heavy weight yesterday it was saw dust , not shavings. where's quality control. people have expensive animals /pay high prices for shavings; don't want saw dust. even if it's delivered by a Hino = (saved the topic LOL)

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Strong Diamond-T vibe

image.jpeg.9c5ea5bf4217fee89ad2f891e8fede32.jpeg

What do you think about the mirrors? Looks like you can watch them without turning your head

Edited by Joseph Cummings
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Hino is a weird one to me. Parts of them are reliable, but their emissions system absolutely isn't. The scandal at least benefits the owners, because just about all of the bad egg parts on their truck are covered under warranty programs. From what I know, the pre-emissions Hinos are solid, and I believe it. Even the post-scandal trucks are pretty decent, considering they went with Cummins B6.7's as the powerplant. 

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Here is a Hino mechanical diesel 13.3L on a Generac 500KW genset. Just doing direct conversion and not accounting for losses that is 670.5HP Realistically it's got to be at least 750HP

image.jpeg.34e5231abb8a31a1c83e1b00cf557c54.jpegimage.jpeg.0fade26f0cddd63e40c1ae2009a29b78.jpeg

image.jpeg.77b11b9e2d915c82a3c6201b867eed2a.jpegimage.jpeg.77b11b9e2d915c82a3c6201b867eed2a.jpegScreenshot2025-06-17135821.png.f29c869af503593ad2b6a03a5797383a.png

https://www.bid-on-equipment.com/generators/electric-generators/368333~500-kw-generac-diesel-generator.htm

Edited by Joseph Cummings
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4 hours ago, Joseph Cummings said:

Their tuna has really slipped in quality over the years too. 

image.jpeg.830ae825a6f7a0a1c410a33e66923d5a.jpeg

I mentioned tuna some time back.

Thailand’s Thai Union Frozen Products owns Chicken of the Sea and Orion Seafood International
South Korea’s Dongwon owns StarKist
The UK’s Lion Capital owns Bumble Bee Foods

 

 

chicken of the sea used to be san diego.....but that doesnt mean thailand doesnt own them,,,,i dont feel comfortable buying imported food,,,,since example china,,,doesnt care if they poison thier own babys,and think absolutely nothing of it,,,thats just scary...ohhh i just started changing the subect,,,,

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