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Ford Trucks’ Econoshow Caravan Touring Brazil


kscarbel2
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Trucks Icarros / November 26, 2014

Ford’s Brazilian commercial truck unit is on the road in Brazil demonstrating the fuel economy benefits of its latest heavy trucks.

Ford's Econoshow Caravan includes the Cargo 2042 4x2 heavy tractor, Cargo 2842 6x4 heavy tractor and the Cargo 2429 6x2 heavy rigid (straight truck).

Ford is conducting classes on the benefits of the Cargo’s fuel efficient powertrains, as well as providing instructional test drives to help customers maximize their truck’s performance and fuel economy potential by taking advantage of the Cargo’s real-time driver information system

This year's Caravan has visited 24 cities so far and reached out to over 6,500 operators.

http://fordeconoshow.com.br/category/galerias/

For information on when the caravan will visit your area, visit: www.fordeconoshow.com.br site.
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Ford seems to be on a major global marketing binge (for lack of a better word). Between the new trucks that are tailored for South America, building the first right hand drive Mustangs for export and their new global mid sized pick up. It is nice to see them competing on a global scale. Paul

"OPERTUNITY IS MISSED BY MOST PEOPLE BECAUSE IT IS DRESSED IN OVERALLS AND LOOKS LIKE WORK"  Thomas Edison

 “Life’s journey is not to arrive at the grave safely, in a well preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy shit, what a ride!’

P.T.CHESHIRE

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Ford seems to be on a major global marketing binge (for lack of a better word). Between the new trucks that are tailored for South America, building the first right hand drive Mustangs for export and their new global mid sized pick up. It is nice to see them competing on a global scale. Paul

Big 10-4 on that. I'm hopeful that the "One Ford" campaign will let them draw on that world wide engineering and perhaps bring back the LCF Cargo here when they start building the new 650/750 at the Avon Lake Ohio plant this spring. Can't say that there is that much of a market for that big Euro style cab over that they build in Brazil and Turkey, but there is a market for the LCF version

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This is the one I'm talking about

Be very competitive with the Hino's and such. I can see box trucks, Masons, tow companies, rental companies and utilities using them here. Ford seems to be more cutting edge than most here. They will be ahead of the new EPA, CAFE and EURO requirements if the continue the way they are. Paul

"OPERTUNITY IS MISSED BY MOST PEOPLE BECAUSE IT IS DRESSED IN OVERALLS AND LOOKS LIKE WORK"  Thomas Edison

 “Life’s journey is not to arrive at the grave safely, in a well preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy shit, what a ride!’

P.T.CHESHIRE

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It's refreshing to see Ford aggressively promoting heavy trucks in the global market, particularly with Bill Ford's personal support.

Thus far, I think they've done a great job with the new Cargo.

That being said, Ford has a great opportunity now to put a full-size cab on a next generation Cargo and create a heavy truck that can take on M-B, MAN, Scania and Volvo.

http://www.fordotosan.com.tr/haberdetay_YeniFordCargo1846T.htm

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