For larger retail, electric utilities, the economics are unresolvable. These customers have very demanding use cases for an electric vehicle. They tow, they go off-road, they take long road trips. These vehicles have worse aerodynamics, and they’re very heavy, which means very large and expensive batteries. Retail customers have shown that they will not pay any premium for these large EVs, making them a really tough business case. Profitability for the large family haulers will instead come from PHEVs, hybrids and EREVs that on “one tank of gas can get over 700 miles of range, but still drive most miles electric. Ford will focus on small to medium-sized electric vehicles that present a stronger economic case.
Jim Farley
In 2022, Farley said if you’re pulling 10,000 pounds, an electric truck is not the right solution. And 95 percent of Ford's US customers tow more than 10,000 pounds. This is an important segment, and it will probably go hydrogen fuel cell before it goes pure electric.