Jamaican Bulldog Posted June 4, 2017 Share Posted June 4, 2017 I came across an ad today promoting Detroit integrated powertrain. I didn't realize Detroit Diesel made transmissions and rears. It reminded me of the Mack marketing of the benefits of having their own integrated powertrain. Is Detroit ( Mercedes Benz) taking a page from Mack's original brand? https://demanddetroit.com/axles/tandem-rear-axles//?utm_source=randallreillyfacebook_newsfeed_owneroperator&utm_medium=text_image&utm_term=1200x628&utm_content=designinaxles_innerstrength&utm_campaign=Detroit2017 Quote Link to comment Share on other sites More sharing options...
fjh Posted June 4, 2017 Share Posted June 4, 2017 Yup what's old is new again just like the start button. 1 Quote Link to comment Share on other sites More sharing options...
bts-4120 Posted June 5, 2017 Share Posted June 5, 2017 I always figured Detroit let someone build the axles and trans. and just put their name on it. Quote Link to comment Share on other sites More sharing options...
kscarbel2 Posted June 5, 2017 Share Posted June 5, 2017 18 minutes ago, bts-4120 said: I always figured Detroit let someone build the axles and trans. and just put their name on it. . 1 Quote Link to comment Share on other sites More sharing options...
Jamaican Bulldog Posted June 5, 2017 Author Share Posted June 5, 2017 Nice video! Does Mack still have marketing videos like this? I remember watching a feature in the early 2000s on Mega Machines about Mack. It seems like Mercedes ownership of Detroit Diesel has worked out for the Detroit brand. Quote Link to comment Share on other sites More sharing options...
kscarbel2 Posted June 5, 2017 Share Posted June 5, 2017 In 2004, Meritor and Daimler had signed a MOU. But it doesn’t appear to have endured. Back then, AAC was an axle buyer rather than a producer. -------------------------------------------------------------------------------- TROY, Michigan, (June 10, 2004) — ArvinMeritor announced today that it has signed a memorandum of understanding with Axle Alliance Co. (AAC), a subsidiary of Daimler Chrysler (DCX) headquartered in Detroit, Mich. Under the terms of the proposed long-term agreement, ArvinMeritor would become the turnkey supplier in providing heavy-duty tandem rear drive axles to AAC, ultimately for Freightliner’s North American Class 8 truck assembly operations. Implementation of this memorandum is subject to the execution of a definitive agreement. With this memorandum of understanding, ArvinMeritor will partner with AAC on the design, development and assembly of heavy-duty axles from ArvinMeritor facilities in York, S.C., Monterrey, Mexico, and Asheville, N.C. ArvinMeritor and AAC have had a cooperative working relationship for more than five years, together bridging the gap between American and European axle technologies. ArvinMeritor and AAC will continue to work together in a partnership to successfully support the DaimlerChrysler worldwide truck axle platform strategy. “ArvinMeritor will continue to produce its own axle designs for Freightliner, and under this announced memorandum of understanding, we will become the turnkey supplier of a new line of proprietary AAC tandem axles,” said Tom Gosnell, president of ArvinMeritor’s Commercial Vehicle Systems business group. “This incremental relationship for ArvinMeritor has opened the door for growth in our axle component supply business around the world. We’re geared up to become a much larger player, and welcome the opportunity to demonstrate our global competitiveness to DCX.” Christof Traidl, president and CEO of Axle Alliance Company, said, “Axle Alliance Company -- by partnering with ArvinMeritor -- is securing a competitive launch of our product. Using ArvinMeritor’s existing resources, we will avoid redundant asset implementation and merge best practice methods from the two major axle players in the world.” Rainer Schmueckle, Freightliner LLC President and CEO, said, “Freightliner is pleased to incorporate the new DaimlerChrysler proprietary axles which are available exclusively to customers of our truck, bus and chassis brands. Across the company’s brands and product lines, we offer a range of proprietary components including Mercedes-Benz medium- and heavy-duty engines and Mercedes-Benz manual and automated transmissions. Now the introduction of these new proprietary axles will provide exclusive performance benefits and value to our customers.” Axle Alliance Company, headquartered in Detroit, Mich., is a wholly owned subsidiary of DaimlerChrysler supplying front and medium-duty rear axles to Freightliner, Freightliner Custom Chassis, Thomas Built Bus, Sterling and Western Star. Bridging American and European technology, AAC is developing, producing and supplying innovative systems for the commercial truck market. AAC also provides consulting capabilities for automotive industries. https://www.meritor.com/ourcompany/news/Lists/News/DispForm.aspx?ID=1180&RootFolder=%2Fourcompany%2Fnews%2FLists%2FNews%2F2004 Quote Link to comment Share on other sites More sharing options...
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