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Freightliner sends American back to Australia


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Australasian Truck News / April 14, 2014

Fresh from the booming US truck market, Kristi Walker is no stranger to Freightliner or the Australian scene

Kristi Walker says out loud what a lot of people in the trucking industry might be thinking.

"It’s not every day in Australia you see a young woman from America coming across to sell heavy-duty trucks," points out the new General Manager for Freightliner in Australia.

Walker has worked with Freightliner all her decade-plus career, most recently as manager of sales operations for Daimler Trucks North America, based in Charlotte, North Carolina.

Before that she was market manager for Freightliner in Australia and New Zealand: "So for me although I’m not an Aussie it’s a bit of a homecoming."

Walker was speaking at her first official outing here − the media event for the recent 25th anniversary of Freightliner in Australia.

She was just off the plane from America, citing an impressive market share figure for Freightliner in US Class 8 (heavy-duty) trucks: a whopping 38 percent.

Following way behind are International (16%); Peterbilt (14%); Kenworth (12%); Volvo (10%); Mack (6%); and Daimler stablemate Western Star (2%).

Walker says Freightliner’s share is even better for Class 6/7 (medium-duty) trucks: 50 percent of the market.

Then there are International (20%); Ford (19%); Hino (6%); and the Paccar brands Peterbilt and Kenworth (4% each).

So it’s no surprise that Freightliner reckons the potential to increase its share of the pie in Australia is "huge".

Walker attributes the American success to such factors as the "competitive advantage" of having Detroit engines; "industry benchmark" fuel economy; technology leadership, for example introducing cleaner emissions a year before becoming mandatory; "the lowest total cost of ownership"; and providing the most 24/7 service locations.

The promising news for all truck brands in Australia is that the American truck market is going through the roof.

"The market in the United States is great," Walker says.

"Sales have accelerated faster than we expected and we actually expect 2014 to end up being over 10 per cent more than 2013.

"The industry backlog is substantial, it’s also grown over 2013 to the point where the industry will need to add production."

Freightliner is already building 100 trucks a day more than during the fourth quarter of 2013, an increase of nearly 20 percent.

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Australasian Truck News / April 14, 2014

Fresh from the booming US truck market, Kristi Walker is no stranger to Freightliner or the Australian scene

Kristi Walker says out loud what a lot of people in the trucking industry might be thinking.

"It’s not every day in Australia you see a young woman from America coming across to sell heavy-duty trucks," points out the new General Manager for Freightliner in Australia.

Walker has worked with Freightliner all her decade-plus career, most recently as manager of sales operations for Daimler Trucks North America, based in Charlotte, North Carolina.

Before that she was market manager for Freightliner in Australia and New Zealand: "So for me although I’m not an Aussie it’s a bit of a homecoming."

Walker was speaking at her first official outing here − the media event for the recent 25th anniversary of Freightliner in Australia.

She was just off the plane from America, citing an impressive market share figure for Freightliner in US Class 8 (heavy-duty) trucks: a whopping 38 percent.

Following way behind are International (16%); Peterbilt (14%); Kenworth (12%); Volvo (10%); Mack (6%); and Daimler stablemate Western Star (2%).

Walker says Freightliner’s share is even better for Class 6/7 (medium-duty) trucks: 50 percent of the market.

Then there are International (20%); Ford (19%); Hino (6%); and the Paccar brands Peterbilt and Kenworth (4% each).

So it’s no surprise that Freightliner reckons the potential to increase its share of the pie in Australia is "huge".

Walker attributes the American success to such factors as the "competitive advantage" of having Detroit engines; "industry benchmark" fuel economy; technology leadership, for example introducing cleaner emissions a year before becoming mandatory; "the lowest total cost of ownership"; and providing the most 24/7 service locations.

The promising news for all truck brands in Australia is that the American truck market is going through the roof.

"The market in the United States is great," Walker says.

"Sales have accelerated faster than we expected and we actually expect 2014 to end up being over 10 per cent more than 2013.

"The industry backlog is substantial, it’s also grown over 2013 to the point where the industry will need to add production."

Freightliner is already building 100 trucks a day more than during the fourth quarter of 2013, an increase of nearly 20 percent.

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KSC- Just curious-Article lists Ford at 19% in class 6/7. If you go to the Ford australia web site, they don't list a medium truck-in fact only "truck" is the world Ranger and a Falcon car based "Ranchero" type vehicle. So what are these 6/ Fords?

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KSC- Just curious-Article lists Ford at 19% in class 6/7. If you go to the Ford australia web site, they don't list a medium truck-in fact only "truck" is the world Ranger and a Falcon car based "Ranchero" type vehicle. So what are these 6/ Fords?

My friend, she is talking about the U.S. market.

Some interesting facts here. Freightliner has a 38% market share in U.S. Class 8, while Volvo's Mack brand has a mere 6%. And the Volvo brand, holding a 10% market share, is 4% ahead of Volvo's Mack brand.

And note the credit she gave to Detroit Diesel for their success.

___________________

She was just off the plane from America, citing an impressive market share figure for Freightliner in US Class 8 (heavy-duty) trucks: a whopping 38 percent.

Following way behind are International (16%); Peterbilt (14%); Kenworth (12%); Volvo (10%); Mack (6%); and Daimler stablemate Western Star (2%).

Walker says Freightliner’s share is even better for Class 6/7 (medium-duty) trucks: 50 percent of the market.

Then there are International (20%); Ford (19%); Hino (6%); and the Paccar brands Peterbilt and Kenworth (4% each).

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My friend, she is talking about the U.S. market.

Some interesting facts here. Freightliner has a 38% market share in U.S. Class 8, while Volvo's Mack brand has a mere 6%. And the Volvo brand, holding a 10% market share, is 4% ahead of Volvo's Mack brand.

And note the credit she gave to Detroit Diesel for their success.

___________________

She was just off the plane from America, citing an impressive market share figure for Freightliner in US Class 8 (heavy-duty) trucks: a whopping 38 percent.

Following way behind are International (16%); Peterbilt (14%); Kenworth (12%); Volvo (10%); Mack (6%); and Daimler stablemate Western Star (2%).

Walker says Freightliner’s share is even better for Class 6/7 (medium-duty) trucks: 50 percent of the market.

Then there are International (20%); Ford (19%); Hino (6%); and the Paccar brands Peterbilt and Kenworth (4% each).

Duh! Thx-read it too quickly

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