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When Fred Diaz was running Ram back in the FCA days, he wanted to develop Ram into a full line producer of commercial trucks by making Iveco trucks available in North America.  I thought it was a great plan, but Exor spun Iveco and Case NewHolland off and Diaz left for Nissan.  All Ram ever got was the Fiat Dublo and Ducato, the excellent Daily stayed with Iveco.  I don't think anyone at the train wreck known as Stellantis knows what a commercial vehicle is.  Anyway, it's fun to imagine what a big Iveco would have looked like with a Ram hood ornament on it!

I hear you on the lament that the Italians have just given away their only manufacturer of heavy trucks.  Tata has done wonders with Land Rover and Iveco fits well into their existing commercial vehicle operations.  Exor, the holding company that represents the legacy of the Angelli (Fiat) family, is in the process of 'de-industrializing', substantially reducing their holdings in manufacturing.  Their robotic manufacturing operation Comau and parts giant Magneti Marelli have already been sold, and holdings in Ferrari reduced.  With Iveco sold off that only leaves CNH and FPT.  Anyone have Manhindra's phone number?      

  • Like 2
3 hours ago, RoadwayR said:

When Fred Diaz was running Ram back in the FCA days, he wanted to develop Ram into a full line producer of commercial trucks by making Iveco trucks available in North America.  I thought it was a great plan, but Exor spun Iveco and Case NewHolland off and Diaz left for Nissan.  All Ram ever got was the Fiat Dublo and Ducato, the excellent Daily stayed with Iveco.  I don't think anyone at the train wreck known as Stellantis knows what a commercial vehicle is.  Anyway, it's fun to imagine what a big Iveco would have looked like with a Ram hood ornament on it!

I hear you on the lament that the Italians have just given away their only manufacturer of heavy trucks.  Tata has done wonders with Land Rover and Iveco fits well into their existing commercial vehicle operations.  Exor, the holding company that represents the legacy of the Angelli (Fiat) family, is in the process of 'de-industrializing', substantially reducing their holdings in manufacturing.  Their robotic manufacturing operation Comau and parts giant Magneti Marelli have already been sold, and holdings in Ferrari reduced.  With Iveco sold off that only leaves CNH and FPT.  Anyone have Manhindra's phone number?      

FCA was foolish not to bring the Iveco Powerstar and/or Strator to the US and market it under the Dodge brand.

 

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