Jump to content

Trucking News: Q&A: How Ford Plans to Increase Commercial Vehicle Sales


BMT Forum Bot

Recommended Posts

I have noticed that the only 'trucks' Farley and Cannis ever mention are the F-150 and the Transit.  Maybe because those are the only profitable vehicles Ford manufactures?  Electrification is coming and it will be big, but I think these guys are putting too much emphasis on connectivity.  What can Ford do with connectivity that any other OEM can't also do?  I remember when connectivity in our company trucks was the 2 way Motorola.  Then it became the MDT computer dock.  Now it's a holder for an I-phone.....    

  • Like 1
Link to comment
Share on other sites

9 hours ago, RoadwayR said:

I have noticed that the only 'trucks' Farley and Cannis ever mention are the F-150 and the Transit.  Maybe because those are the only profitable vehicles Ford manufactures?  Electrification is coming and it will be big, but I think these guys are putting too much emphasis on connectivity.  What can Ford do with connectivity that any other OEM can't also do?  I remember when connectivity in our company trucks was the 2 way Motorola.  Then it became the MDT computer dock.  Now it's a holder for an I-phone.....    

Agree 100%.  Not so much on your profitability  comment as I  have to believe that they are not losing money on everything else.   But when you are grasping for something to differentiate you from the competition you will grasp at anything-even though there is nothing revolutionary about your product.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...