kscarbel2 Posted June 24, 2015 Share Posted June 24, 2015 Time / June 23, 2015The Unilever-owned brand will bring back a nostalgic look for a summer tourGood Humor’s trucks will soon be hitting the road again after a decades-long hiatus, but the iconic ice cream brand’s fleet will be announcing its presence with tweets instead of clanging bells.Nearly 40 years after sidelining its famous fleet, Good Humor is launching a “Welcome to Joyhood” sampling tour this summer that will see the classic version of the brand’s ice cream trucks making stops in New York City, Philadelphia, Washington, D.C., and Boston.Customers looking for an ice cream fix will be able to summon the classic Good Humor trucks by tweeting @GoodHumor. And, in another modern twist, the throwback trucks will be blasting pop music and rock songs instead of ringing their iconic chime bells.The brand, which is owned by the British-Dutch consumer goods giant Unilever, sold its classic fleet of white trucks in 1976 and switched its focus to grocery store sales amid rising gas prices.Independent contractors still sell Good Humor products, which include classics such as ice cream sandwiches and strawberry shortcake ice cream bars, from their own ice cream trucks.This isn’t Good Humor’s first step toward a more modern feel. Earlier this year, one of the brand’s New York distributors decided to spice up the look of its own trucks by adding a flashy paint job and playing newer music. The distributor, Dover Group, also had its drivers swap out their classic Good Humor uniforms — all white with a black bow tie and white cap — for a more current look.The attempts to pump life into the Good Humor brand come after three straight years of falling sales for the brand in grocery stores.. Quote Link to comment Share on other sites More sharing options...
hatcity Posted June 24, 2015 Share Posted June 24, 2015 Like a SUPERLINER, nothing can replace a classic.Our kids will never know the joy of hearing those clanging bells and running to the house"MOM, I need some money" 2 Quote Success is only a stones throw away.................................................................for a Palestinian Link to comment Share on other sites More sharing options...
41chevy Posted June 24, 2015 Share Posted June 24, 2015 Like a SUPERLINER, nothing can replace a classic.Our kids will never know the joy of hearing those clanging bells and running to the house"MOM, I need some money"Only if there is an APP for their phone 1 Quote "OPERTUNITY IS MISSED BY MOST PEOPLE BECAUSE IT IS DRESSED IN OVERALLS AND LOOKS LIKE WORK" Thomas Edison “Life’s journey is not to arrive at the grave safely, in a well preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy shit, what a ride!’” P.T.CHESHIRE Link to comment Share on other sites More sharing options...
Gmerrill0516 Posted June 24, 2015 Share Posted June 24, 2015 I can't ever remember see one as a kid but we didn;t stray too far from the farm. I think they are making a good move as the ball games where I live now do a good bit of business. Quote Link to comment Share on other sites More sharing options...
41chevy Posted June 24, 2015 Share Posted June 24, 2015 NYC and Long Island new Good Humor trucks. . . Quote "OPERTUNITY IS MISSED BY MOST PEOPLE BECAUSE IT IS DRESSED IN OVERALLS AND LOOKS LIKE WORK" Thomas Edison “Life’s journey is not to arrive at the grave safely, in a well preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy shit, what a ride!’” P.T.CHESHIRE Link to comment Share on other sites More sharing options...
vision386 Posted June 25, 2015 Share Posted June 25, 2015 We did not have Good Humor trucks in South Jersey,we had "Mister Softee" I can remember that sound like it was yesterday!................they are still around in certain areas......................Mark Quote Mack Truck literate. Computer illiterate. Link to comment Share on other sites More sharing options...
41chevy Posted June 25, 2015 Share Posted June 25, 2015 We had Good Humor and the Carvel store. Mister Softee only came around after hanging out with Jim Beam or Burt and Harry Piels..... 1 Quote "OPERTUNITY IS MISSED BY MOST PEOPLE BECAUSE IT IS DRESSED IN OVERALLS AND LOOKS LIKE WORK" Thomas Edison “Life’s journey is not to arrive at the grave safely, in a well preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy shit, what a ride!’” P.T.CHESHIRE Link to comment Share on other sites More sharing options...
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