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Dressing for the job – Scania’s new construction clothes collection


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Scania Press Release  /  September 25 2017

XT, Scania’s new range of trucks and solutions suited for the toughest operations, signals robustness. So does the clothes collection that’s coming with it.

The new XT clothes collection celebrates the launch of Scania’s new range of trucks for the toughest challenges – and honours the construction drivers who will drive them.

“These are the men and women who make the wheels spin when things get really rough,” says Sophie Haftor, Director Vehicle Accessories and Branding Products.

Everything added to the new truck range has its function and is thought about from the user’s point of view. The same goes for the clothes.

“It’s been fantastic to work with a completely new range within Scania,” says Susanna B Hansson, Product Manager for Scania Truck Gear. “It´s almost like a new V8 to us.”

In the construction industry it’s all about heavy work. The XT clothes collection shows and supports the strength and power in the new Scania vehicles developed and designed for these tough operations.

“Also, it has been great fun to work with new colours,” Hansson says. “In our standard Truck Gear collection, colours are more down to earth. Here, the XT Orange really stands out.”


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