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Hyundai launched Cummins-powered China market light truck brand


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The management at Hyundai Trucks is particularly careful and prudent in nature. They are now focusing on China, the world's largest new truck market, conveniently next door to them.

Due to their success in North America's car market, Hyundai has thoughts on a conventional cab (bonneted) variant of the Xcient for the US.

However, it's a tough argument to enter the North American and/or European markets where there are too many players already, resulting in slim margins.

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