Ford Brazil Reaches 30% Market Share in Light Truck Segment

[kscarbel2]

Carga Pesada / August 8, 2014

Ford Trucks saw its light truck sales rise 5 percent in the January to July period, bringing its market share to 30 percent.

The main cause for the breakthrough was Ford’s Cargo 1119, which gave customers a new choice with its class-leading load capacity. Introduced in January, Ford sold 1,188 units until July. The Cargo 1119 now accounts for 29 percent of sales among Ford’s nine 10-ton GVW models.

Ford has a great tradition in the light trucks segment, which also includes the Cargo 816, one of the leaders of sales. Soon, the lower end of Ford Brazil’s light truck range will be expanded with the addition of the F-4000.

"The light trucks segment is one of the most important, accounting for about 20% of the industry's sales in Brazil. Ford has always given extra attention to this segment and continues to evolve, providing modern vehicles and tuned to customer needs", says Antonio Baltar Jr., national sales and Marketing Manager of Ford Trucks.

The Ford Cargo 1119 has the highest power and load capacity in for local delivery and regional distribution. Equipped with an electronically-controlled 189 horsepower 4.5-liter Cummins engine, anti-lock brakes and traction control as standard equipment, the Cargo 1119 is GVW rated at 10,510 kg.

"The Cargo 1119 is the result of Ford’s philosophy of doing more with less, with intelligent and rational solutions to increase the efficiency of the fleet with more cargo per trip. Fuel economy and cabin comfort are other advantages responsible for their success," says Baltar.

.

[TeamsterGrrrl]

Back in the U.S., had a Ford employee who seems to be pretty knowledge tell me that the new heavy duty range with the Super Duty cab will go clear up to an F850 series with tandem drive. Ford has been listening to customer comments too, and thus Cummins power will continue to be available in Ford medium and heavy trucks.