GearheadGrrrl Posted May 14, 2007 Share Posted May 14, 2007 In the announcement of Daimler's sale of Chrysler, CEO Dieter said that Daimler would become a manufacturer or premium vehicles. Freightliner and Sterling are not premium vehicles. Perhaps a hint that Freightliner and Sterling will be next on the auction block? Quote Link to comment Share on other sites More sharing options...
HK Trucking Posted May 14, 2007 Share Posted May 14, 2007 In the announcement of Daimler's sale of Chrysler, CEO Dieter said that Daimler would become a manufacturer or premium vehicles. Freightliner and Sterling are not premium vehicles. Perhaps a hint that Freightliner and Sterling will be next on the auction block?V*!>0 will probably buy them, then eliminate them to further monopolize the truck market. Quote "If You Can't Shift It Smoothly, You Shouldn't Be Driving It" Link to comment Share on other sites More sharing options...
granitefan713 Posted May 15, 2007 Share Posted May 15, 2007 From what I understand, Daimler has no intention of dropping those brands. Unlike the Chrysler Group, Freightliner, Sterling, Thomas Bus, etc. acutally make them money, so they plan on keeping them. But, I could be wrong.Just a bit of interesting info, the company that just bought Chrysler, Cerberus, also owns Blue Bird buses. Blue Bird's newest bus, the 2008 Vision, was designed by none other than Volvo (Its actually a really nice bus). Quote http://www.flickr.com/photos/granitefan713/-Dave Link to comment Share on other sites More sharing options...
GearheadGrrrl Posted May 15, 2007 Author Share Posted May 15, 2007 From what I understand, Daimler has no intention of dropping those brands. Unlike the Chrysler Group, Freightliner, Sterling, Thomas Bus, etc. acutally make them money, so they plan on keeping them. But, I could be wrong. Right now I doubt that anyone is making money in the U.S. truck market- sales have tanked thanks to the '07 EPA regulations while the fixed costs of factories, etc. are still there. Volvo is doing OK because worldwide sales are making up for the sickly U.S. market. Unfortunately Volvo top management has pretty much confined the Bulldog to North America, so Mack hasn't been able to enjoy those robust worldwide sales, and is taking quite a beating. Freightliner and Sterling are primarily sold in the U.S. in the least profitable low end of the market, and are probably bleeding money like crazy at the moment. I suspect Daimler will unceremoniously dump them, perhaps keeping Western Star. Quote Link to comment Share on other sites More sharing options...
granitefan713 Posted May 15, 2007 Share Posted May 15, 2007 I understand that 07 engines put a HUGE dent in the truck market, but comparing the "Freightliner Group" to the "Chrysler Group", Freightliner is the stronger of the two. From my research and understanding, Freightlienr has a VERY strong presence in the over-the-road market, and Sterling has a great presence in the municipal market (especially here in PA, Penndot buys all Sterlings for thier single axle trucks). I'm guessing that Daimler will monitor sales and make a decision on what to do. P.S. My info on Freightliner making Daimler money came from a Freightliner salesman. Quote http://www.flickr.com/photos/granitefan713/-Dave Link to comment Share on other sites More sharing options...
bulldog man Posted May 20, 2007 Share Posted May 20, 2007 V*!>0 will probably buy them, then eliminate them to further monopolize the truck market.I agree W/ Herb later yall Quote You Cant Fix Stupid. But You Can Numb It With A Sledgehammer. Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.