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Global media support for Melbourne Truck Show

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Prime Mover Magazine  /  April 5, 2016

After it was made public that the next Melbourne International Truck, Trailer & Equipment Show (ITTES) will see more than a dozen Australian and world premieres, global media attention has reached a record high.

Show Director, Simon Coburn, has announced that a total of 11 national and international publications will report on the Show next month.

In Australia, the event will be covered by leading industry titles Prime Mover, Trailer and Diesel, as well as Big Rigs and the Australian Diesel Mechanic Magazine.

International publications include New Zealand’s Truck & Driver and Truck Journal, as well as Germany’s KFZ-Anzeiger and Trailer Journal. International heavyweight, Global Trailer Magazine, will also report on the iconic event.

For the second time after 2014, ITTES has also partnered with Australian Custom Trucks and its sister publication, Bling’d Up Trucks, again.

The two titles will be supporting ITTES’ second Invitational Show & Shine competition, offering a massive prize pool of over $30,000.

“It’s great to see that the Show is receiving so much media attention from around the world,” said Coburn.

“With so much innovative equipment on show, it is definitely an occasion hard to miss, especially in the trailer and component field.”

Given that the freight task in Victoria is expected to triple by 2050, Coburn added the 2016 edition of ITTES will be an “important opportunity” for Australian operators to find the right response to future challenges in front of a global audience.

“With so much media attention and pressing issues to be addressed, I am sure the 2016 ITTES will become the most comprehensive showcase of new and innovative equipment ever seen in Australia.”

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