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Scania Winter 2015 – Uptime in the snow


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Press Release / February 4, 2015

In January each year, the Norwegian ski region of Trysil plays host to Scania Winter – a major test event for Scania customers. This year, for the first time, trade journalists from across the world were also invited along.

Over the course of five weeks, 1,300 customers and 80 international journalists had the chance to view a wide range of common – and not so common – vehicles, and put them to the test. These included: snow ploughs; long-haulage trucks; heavy-haulage tractors; tippers; a CrewCab fire-fighter; off-road vehicles and tipper semi-trailers.

Harsh conditions

“We invited the international trade press to experience our products under the harshest conditions you can imagine. There’s cold, there’s snow – and there’s snow,” says Jamie Malmborg, Press Event Manager for Scania Winter.

The visitors left the ski resort loaded with new inspiration. One key message was how using tailor-made trucks, trained drivers and the right maintenance can deliver major benefits, not just in terms of fuel efficiency, but also in uptime and Total Operating Economy.

Wearable connected technology

In addition, Scania demonstrated its new range of connected services – tools and technologies that support driver development. Among the highlights was the Scania Black Griffin wristwatch – a wearable tool that enables drivers to collect information on variables like fuel consumption, driving efficiency and average speed.


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