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Daimler sees record October sales


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Heavy Duty Trucking / November 5, 2014

October was Daimler Trucks North America's (DTNA) best month for orders of Class 6-8 trucks with 31,304 units ordered in NAFTA and export markets. The number is also a new industry bench mark according to the company.

Industry orders were up 61.2% over September and DTNA’s orders alone made up 51.9% of the industry’s total in the same segment. Orders from large fleets in October led to a near record boom in truck orders.

“Daimler Trucks has a broader global footprint than any other manufacturer with strong pillars in Europe, America, and Asia. Intelligent platforms and components sharing enable us to deliver in each region the products with the best total cost of ownership for our customers,” says Wolfgang Bernhard, the Daimler Board of Management Member responsible for Daimler Trucks and Buses. “The number of incoming orders generated by Daimler Trucks North America in October demonstrates that our strategy is effective and that our vehicles provide customers with tangible benefits.”

DTNA's trucks make up nearly 38% of the industries Class 6-8 NAFTA retail sales. It sells commercial vehicles under the Freightliner, Western Star, Detroit and Thomas Built nameplates.

“Daimler Trucks North America is proud of our record-breaking October and we offer our sincere thanks to our customers and dealers for their confidence in our products,” said Martin Daum, president and CEO, Daimler Trucks North America. “Our customers’ dedication to acquiring vehicles with a proven real cost of ownership solution has driven sales of the Cascadia Evolution, as well as the expansion of Daimler Trucks North America’s entire product portfolio.”

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