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Ford adds 24.3% share in Brazil’s light truck segment between January and April


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Transporta Brasil / May 12, 2014

Ford Brazil’s light truck sales rose 24.3 percent between January and April.

Production increased 3.6 percent compared to the same period last year

The light truck segment the automaker Ford Trucks reacted positively between January and April this year.

The light truck segment represents 20.2% of the trucking industry.

"We have a long tradition in this truck category . A demonstration of this operational advantage is the Ford Cargo 816, the segment leader, which saw 1,588 sales during the period," said Antonio Baltar Jr., Ford Brazil’s National Manager of Sales and Marketing.

Ford’s light truck offerings have recently been expanded with the new Cargo 1119 for urban and short-distance road applications. The model now holds a 4.8 percent market share.

Ford says the F-4000 will return in the second half of 2014 with a Euro 5 powertrain for both urban and rural use.

In the first quarter, the Ford Cargo 1519 was the sales leader in 15 ton segment. Intended for urban transport, the Cargo 1519 took a 41.2 percent market share, making it the best-selling in its category. In the 15 ton segment, Ford’s market share rose 11 percent over the same period last year.

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